More qualified demand
Originations brings in users who are already profiled and intent-driven, so lenders receive applications from borrowers who are more likely to convert.
Onboard pre-vetted customers. Originate transactions. Do it at scale.
Yana Originations is the origination layer for modern lenders built to support and accelerate your sales team with borrowers that fall within your risk criteria with ready transactions.
What Originations does
Originations without the acquisition overhead
Yana Originations sends you borrowers who match your risk criteria, with applications ready to process.
Higher approval efficiency
Applications come structured with relevant financial context, allowing lenders to process and approve faster with less manual review.
Scalable originations
Lenders can increase loan volume without expanding internal acquisition teams or building new distribution channels.
Embedded distribution channel
Originations acts as a continuous pipeline of demand, giving lenders a reliable source of new borrowers without owning the front-end experience.
Application flow management
Your sales team can track applications Kanban board style, assign owners, and monitor progress, with leaderboards driving performance and accountability.
Lower customer acquisition cost
Access pre-qualified borrowers directly, reducing spend on ads and paying only for customers you want.
See it in action
From new lead to ready application
Watch a pre-qualified borrower move through your pipeline, from first match to a complete application your underwriters can act on.
LEAD-7310Tolu A.Salary Advance · ₦450,000
Illustrative demo- Pre-qualified lead matched
- Assigned to sales officer
- Borrower contacted
- Documents collected
Risk criteria match—
Application readySent to underwriting with full contextLead to application in 2 days
Application approval rate
Average originations increase with Yana Originations